We have heard it all along. Be regular. Be consistent. Be steady. Be constant. Be reliable. But do we ever put those words into action? Are you regular? Are you consistent? Are you steady? Are you constant? Are you reliable? And, no, I am not asking you if you are consistent in your day to day life. I do not care if you are or not. I am asking if you are consistent online. In other words, are you a “regular blogger?”
If your answer was no, let me try to assist you in understanding why you should become one.
Here is a story:
Jane was a fabulous cook. She loved to make dishes of all kinds for her grandchildren, and their favorite was banana pudding. Her grandchildren usually visited on Sundays after church. So, on Saturdays, Jane would travel to Wal-Mart to get the groceries she needed for Sunday.
The first Saturday of November was here, and Jane drove into town to Wal-Mart to get bananas. Wal-Mart was out of bananas! Jane had to drive over to Winn-Dixie to get bananas.
The second Saturday of November was here, and Jane drove into town to Wal-Mart to get bananas. She knew that last week was just a one-time occurence. Wal-Mart had a huge selection of bananas this time. She picked just the right bunch, and headed home with her bananas.
The third Saturday of November was here, and Jane drove into town to Wal-Mart to get bananas. They had the BEST selection last week. But Wal-Mart was out of bananas AGAIN!! How frustrating! She had to drive over to Winn-Dixie to get bananas. That day, Jane decided that Winn-Dixie ALWAYS had bananas. Even though they didn’t have a huge selection, they always had at least a few bunches. She decided to start going to Winn-Dixie for her bananas each week.
Does this sound familiar? If someone keeps coming to your blog, they expect to see posts. If you don’t post regularly, you are going to lose those readers. This doesn’t mean you have to post a novel on your blog every day. Just keep your blog recent and regular. If you don’t do this on a consistent basis, Jane might have to go somewhere else for her bananas.