So, we are currently working on the Mass Communication 495 Final Project. We are working on figuring out a social media plan for Mozaik Software. They are new to the business, so we have to start slow and work our way to the top with this company. We are creating a video to explain what our plan was for the company. Update**You can see that video by clicking here.
We will find out in the coming months which of our plans in the class Mozaik has chosen. Meanwhile, I wanted to provide you with an excerpt from our social media plan.
Think about the last time you purchased a product over the price of $500. Did you research that product at all before purchasing it? Did you reason with yourself as to why you were going to make that purchase? The simple fact is that most people do this. BusinessNewsDaily recently surveyed 3,000 shoppers who had recently made a purchase of $500 or more. Here were the most applicable results from this study: the amount of time spent researching the product to be purchased ranged from 38 days to 115 days. Most often, the search for the product to be purchased began online, but a vast majority of the time, 89 percent, it ended with a purchase made in a store. This means a lot to the future of Mozaik. People want to research their product before purchasing it. The ultimate goal behind this online marketing strategy is to build an online foundation and to create an image so simple, yet so true, that customers will want to remain with Mozaik Software due to a phenomenon called brand loyalty.
Brand loyalty arises when a company has won over a customer; that customer will remain a loyal customer despite price differences with competitors simply because that customer feels attached to the company in some way. Brand loyalty comes after earning the trust and respect of clients. A quick web search revealed a few of the reasons customers might become loyal to one company. The company should be better than anyone else, and it should do one thing very well. Mozaik’s “one thing” would be to care for the happiness of its customers. Others choose to be loyal to one company because it has created a sense of belonging to them. Mozaik could strive to create this sense of belonging by engaging customers in an online social media platform such as Twitter. Credibility is another top reason a client will choose to be loyal. Mozaik Software is an incredibly interactive cabinet-making software that does exactly what it says it will do and more. This will greatly help in the goal of achieving brand loyalty with clients. To maintain this credibility, Mozaik must also have regular postings on social media platforms to remain credible in the eyes of consumers. Accessibility is another key reason behind brand loyalty. Customers want accessibility to a brand’s customer service team, and they also want to ability to have a voice within the company. Social media platforms such as Twitter and Facebook allow this accessibility to become a reality.
The essential message Mozaik Software needs to portray to consumers is that Mozaik Software cares about involving, getting feedback, and providing for the needs of each client. This involvement and care for customer satisfaction can be shown primarily through the regular usage of social media platforms. Moreover, if this essential message is delivered effectively and consistently, it has the potential to achieve for Mozaik Software brand loyalty among clients.
What do you think of this? And what would you change?